/* ==========================================================
   Malu Buzo, site institucional (v3)
   Paleta: carvão, creme da marca (#d2c7bc) e branco quente
   Tipografia: Manrope (títulos) + Inter (texto)
   ========================================================== */

:root {
  --ink: #1f1b18;
  --ink-2: #4a433d;
  --muted: #6e655c;
  --paper: #faf8f5;
  --paper-2: #f1ece5;
  --white: #ffffff;
  --brand: #d2c7bc;
  --brand-2: #e7e0d7;
  --line: rgba(31, 27, 24, 0.12);

  --display: "Manrope", "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --body: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  --radius: 12px;
  --max: 1200px;
  --header-h: 68px;
  --shadow: 0 18px 40px -22px rgba(31, 27, 24, 0.35);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 16px); }
body {
  margin: 0;
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  padding-bottom: 64px; /* espaço para a barra mobile */
}
@media (min-width: 900px) { body { padding-bottom: 0; } }

img, video { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3, h4 { font-family: var(--display); color: var(--ink); margin: 0; line-height: 1.12; }
h1 { font-size: clamp(2.2rem, 5.6vw, 3.9rem); font-weight: 800; letter-spacing: -0.03em; }
h2 { font-size: clamp(1.8rem, 4vw, 2.7rem); font-weight: 800; letter-spacing: -0.025em; }
h3 { font-size: 1.2rem; font-weight: 700; letter-spacing: -0.01em; }
h4 { font-size: 1.02rem; font-weight: 700; }
p { margin: 0; }

.container { width: min(100% - 40px, var(--max)); margin-inline: auto; }
.section { padding: 96px 0; }
.section--alt { background: var(--paper-2); }

.eyebrow {
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 14px;
}
.lead { font-size: 1.08rem; color: var(--ink-2); max-width: 58ch; margin-top: 14px; }
.todo { background: #fff4c2; color: #6b5200; padding: 1px 6px; border-radius: 4px; }

/* ---------- Botões ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  min-height: 52px;
  padding: 0 26px;
  border-radius: 999px;
  border: 1.5px solid transparent;
  font: 700 0.95rem var(--body);
  text-decoration: none;
  cursor: pointer;
  transition: transform .2s ease, background .2s ease, color .2s ease, border-color .2s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn--dark { background: var(--ink); color: var(--paper); }
.btn--dark:hover { background: #332e2a; }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); }
.btn--sm { min-height: 42px; padding: 0 18px; font-size: 0.88rem; }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 248, 245, 0.92);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.header-row {
  height: var(--header-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}
.brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; }
.brand img { width: 52px; height: auto; }
.brand span { font-family: var(--display); font-weight: 800; font-size: 1.02rem; letter-spacing: -0.01em; }

.top-nav { display: none; gap: 26px; }
.top-nav a {
  text-decoration: none;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--ink-2);
}
.top-nav a:hover { color: var(--ink); }
.header-cta { display: none; }

.menu-toggle {
  width: 44px; height: 44px;
  border: 0; background: transparent; cursor: pointer;
  display: grid; place-items: center;
}
.menu-toggle span, .menu-toggle span::before, .menu-toggle span::after {
  display: block; width: 22px; height: 2px; background: var(--ink); border-radius: 2px;
  position: relative; transition: transform .25s ease;
}
.menu-toggle span::before, .menu-toggle span::after { content: ""; position: absolute; left: 0; }
.menu-toggle span::before { top: -7px; }
.menu-toggle span::after { top: 7px; }
.menu-toggle[aria-expanded="true"] span { background: transparent; }
.menu-toggle[aria-expanded="true"] span::before { top: 0; transform: rotate(45deg); }
.menu-toggle[aria-expanded="true"] span::after { top: 0; transform: rotate(-45deg); }

.mobile-nav {
  display: none;
  flex-direction: column;
  border-top: 1px solid var(--line);
  background: var(--paper);
}
.mobile-nav.is-open { display: flex; }
.mobile-nav a {
  padding: 16px 20px;
  text-decoration: none;
  font-weight: 600;
  border-bottom: 1px solid var(--line);
}

/* ---------- Barra mobile de conversão ---------- */
.mobile-cta {
  position: fixed;
  left: 0; right: 0; bottom: 0;
  z-index: 60;
  display: grid;
  grid-template-columns: 1fr 1fr;
  background: var(--ink);
}
.mobile-cta a {
  min-height: 60px;
  display: grid;
  place-items: center;
  color: var(--paper);
  text-decoration: none;
  font-weight: 700;
  font-size: 0.92rem;
}
.mobile-cta a + a { border-left: 1px solid rgba(250,248,245,.18); }
@media (min-width: 900px) { .mobile-cta { display: none; } }

/* ---------- Hero ---------- */
.hero { padding: 56px 0 0; }
.hero-grid { display: grid; gap: 40px; align-items: center; }
.hero-copy .lead { margin-bottom: 30px; }
.hero-actions { display: grid; gap: 12px; }

.pathway {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 2px 16px;
  padding: 20px 22px;
  border-radius: var(--radius);
  border: 1.5px solid var(--ink);
  text-decoration: none;
  background: var(--white);
  transition: transform .2s ease, box-shadow .2s ease;
}
.pathway:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
.pathway--dark { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.pathway-title { font-family: var(--display); font-weight: 800; font-size: 1.12rem; grid-column: 1; }
.pathway-text { font-size: 0.9rem; opacity: 0.8; grid-column: 1; }
.pathway-arrow { grid-column: 2; grid-row: 1 / span 2; font-size: 1.4rem; }

.hero-media { border-radius: 20px; overflow: hidden; aspect-ratio: 4 / 5; box-shadow: var(--shadow); }
.hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 25%; }

.proof {
  list-style: none;
  margin: 56px 0 0;
  padding: 26px 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px 12px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.proof li { display: grid; gap: 4px; }
.proof strong { font-family: var(--display); font-size: clamp(1.7rem, 4vw, 2.3rem); font-weight: 800; letter-spacing: -0.02em; }
.proof span { font-size: 0.85rem; color: var(--muted); }

/* ---------- Cabeçalho de seção ---------- */
.section-head { display: grid; gap: 14px; margin-bottom: 52px; max-width: 760px; }
.section-num {
  font-family: var(--display);
  font-weight: 800;
  font-size: 0.9rem;
  color: var(--muted);
  letter-spacing: 0.08em;
}

/* ---------- Ícones de linha ---------- */
.ico {
  width: 24px; height: 24px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.6;
  stroke-linecap: round;
  stroke-linejoin: round;
}

/* ---------- Serviços ---------- */
.services { display: grid; gap: 16px; }
.service {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 24px;
}
.service .ico { color: var(--ink); margin-bottom: 18px; }
.service h3 { margin-bottom: 8px; }
.service p { color: var(--muted); font-size: 0.95rem; }

.method { margin-top: 72px; }
.method-title { font-size: 1.4rem; margin-bottom: 28px; }
.steps { list-style: none; padding: 0; margin: 0; display: grid; gap: 24px; counter-reset: none; }
.steps li { display: grid; grid-template-columns: 52px 1fr; gap: 0 16px; align-items: start; }
.steps span {
  width: 52px; height: 52px;
  border-radius: 50%;
  background: var(--brand);
  display: grid; place-items: center;
  font-family: var(--display);
  font-weight: 800;
  font-size: 1.1rem;
  color: var(--ink);
}
.steps h4 { margin-top: 4px; }
.steps p { color: var(--muted); font-size: 0.95rem; grid-column: 2; margin-top: 4px; }

.cta-band {
  margin-top: 72px;
  background: var(--brand);
  border-radius: 18px;
  padding: 36px 30px;
  display: grid;
  gap: 22px;
  align-items: center;
}
.cta-band h3 { font-size: clamp(1.35rem, 3vw, 1.7rem); margin-bottom: 6px; }
.cta-band p { color: var(--ink-2); }
.cta-band .btn { width: 100%; }

/* ---------- Mídia kit ---------- */
.kpis { display: grid; gap: 16px; }
.kpi {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px 26px;
  display: grid;
  gap: 6px;
}
.kpi span { font-size: 0.78rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); }
.kpi strong { font-family: var(--display); font-size: clamp(2.4rem, 6vw, 3.4rem); font-weight: 800; letter-spacing: -0.03em; line-height: 1; }
.kpi small { color: var(--muted); font-size: 0.9rem; }
.kpi--dark { background: var(--ink); border-color: var(--ink); }
.kpi--dark span, .kpi--dark small { color: #c9c1b7; }
.kpi--dark strong { color: var(--paper); }

.demo { display: grid; gap: 16px; margin-top: 16px; }
.card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 26px;
}
.card h3 { font-size: 0.78rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 22px; font-family: var(--body); }

.gender { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.donut {
  width: 152px; height: 152px;
  border-radius: 50%;
  background: conic-gradient(var(--ink) 0 calc(var(--f) * 1%), var(--brand) 0 100%);
  display: grid; place-items: center;
  flex: none;
}
.donut::after { content: ""; width: 98px; height: 98px; border-radius: 50%; background: var(--white); }
.legend { list-style: none; margin: 0; padding: 0; display: grid; gap: 14px; }
.legend li { display: flex; align-items: center; gap: 10px; color: var(--muted); font-size: 0.95rem; }
.legend strong { font-family: var(--display); font-size: 1.6rem; color: var(--ink); font-weight: 800; }
.dot { width: 10px; height: 10px; border-radius: 50%; flex: none; }
.dot--ink { background: var(--ink); }
.dot--muted { background: var(--brand); }

.bars { list-style: none; margin: 0; padding: 0; display: grid; gap: 16px; }
.bars li { display: grid; grid-template-columns: 62px 1fr 56px; align-items: center; gap: 12px; font-size: 0.9rem; color: var(--ink-2); }
.bars b { font-family: var(--display); font-weight: 800; text-align: right; color: var(--ink); }
.track { height: 10px; background: var(--paper-2); border-radius: 999px; overflow: hidden; }
.track i { display: block; height: 100%; width: var(--w); background: var(--ink); border-radius: 999px; }

.sub-title { font-size: 1.3rem; margin: 64px 0 22px; }

.formats { display: grid; gap: 14px; }
.format {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 24px 22px;
}
.format .ico { color: var(--ink); margin-bottom: 14px; }
.format h4 { margin-bottom: 6px; }
.format p { color: var(--muted); font-size: 0.92rem; }

/* Marcas parceiras */
.marquee {
  overflow: hidden;
  mask-image: linear-gradient(to right, transparent, #000 8%, #000 92%, transparent);
  -webkit-mask-image: linear-gradient(to right, transparent, #000 8%, #000 92%, transparent);
}
.marquee-track {
  display: flex;
  gap: 22px;
  width: max-content;
  padding: 8px 0;
  animation: marquee 40s linear infinite;
}
.marquee:hover .marquee-track { animation-play-state: paused; }
.logo-chip {
  width: 96px; height: 96px;
  border-radius: 50%;
  overflow: hidden;
  flex: none;
  box-shadow: 0 0 0 1px var(--line);
  background: var(--white);
}
.logo-chip img { width: 100%; height: 100%; object-fit: cover; }
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(calc(-50% - 11px)); }
}

/* ---------- Vídeos produzidos para clientes ---------- */
.client-videos { display: grid; gap: 18px; grid-template-columns: repeat(2, 1fr); }
.client { display: grid; gap: 12px; }
.client video {
  width: 100%;
  aspect-ratio: 9 / 16;
  object-fit: cover;
  border-radius: var(--radius);
  background: var(--ink);
}
.client h3 { font-size: 1.05rem; }
.client-logo {
  width: 72px;
  height: 72px;
  border-radius: 50%;
  overflow: hidden;
}
.client-logo img { width: 100%; height: 100%; object-fit: cover; }
.client-logo--pending {
  border: 1.5px dashed rgba(31,27,24,.25);
  background: transparent;
  color: var(--muted);
  font-size: 0.8rem;
  font-weight: 600;
}

/* ---------- Galeria de fotos (tudo visível) ---------- */
.gallery { display: grid; gap: 12px; grid-template-columns: repeat(2, 1fr); }
.gallery figure { margin: 0; border-radius: var(--radius); overflow: hidden; background: var(--paper-2); }
.gallery img { width: 100%; height: 100%; aspect-ratio: 3 / 4; object-fit: cover; }

/* ---------- Contato ---------- */
.contact { background: var(--brand); }
.contact .eyebrow { color: var(--ink-2); }
.contact .lead { color: var(--ink-2); }
.contact-grid { display: grid; gap: 40px; align-items: center; }
.contact-actions { display: grid; gap: 12px; margin: 32px 0 36px; }
.contact-actions .btn { width: 100%; }
.contact-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.contact-list a {
  display: grid;
  gap: 2px;
  padding: 16px 18px;
  background: var(--white);
  border-radius: var(--radius);
  text-decoration: none;
  font-weight: 700;
  transition: transform .2s ease;
}
.contact-list a:hover { transform: translateX(4px); }
.contact-list span { font-size: 0.74rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
.contact-photo { border-radius: 20px; overflow: hidden; aspect-ratio: 4 / 5; }
.contact-photo img { width: 100%; height: 100%; object-fit: cover; }

/* ---------- Rodapé ---------- */
.site-footer { background: var(--ink); color: #cfc7bc; padding: 64px 0 0; font-size: 0.92rem; }
.footer-grid { display: grid; gap: 36px; }
.footer-brand img { width: 64px; height: auto; margin-bottom: 14px; filter: invert(1) brightness(1.15); }
.footer-brand p { max-width: 36ch; }
.footer-mail { margin-top: 12px; }
.footer-mail a { color: var(--paper); font-weight: 600; }
.site-footer h4 { color: var(--paper); font-size: 0.74rem; letter-spacing: 0.14em; text-transform: uppercase; margin-bottom: 14px; font-family: var(--body); }
.site-footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: var(--paper); text-decoration: underline; }
.site-footer .todo { color: #6b5200; }
.footer-bottom {
  margin-top: 48px;
  padding: 22px 0 28px;
  border-top: 1px solid rgba(250,248,245,.12);
  font-size: 0.82rem;
  color: #9d958a;
}

/* ---------- Responsivo ---------- */
@media (min-width: 640px) {
  .proof { grid-template-columns: repeat(4, 1fr); }
  .services { grid-template-columns: repeat(2, 1fr); }
  .formats { grid-template-columns: repeat(2, 1fr); }
  .client-videos { grid-template-columns: repeat(4, 1fr); }
  .gallery { grid-template-columns: repeat(3, 1fr); }
  .kpis { grid-template-columns: repeat(2, 1fr); }
  .demo { grid-template-columns: 1fr 1fr; }
  .cta-band { grid-template-columns: 1fr auto; }
  .cta-band .btn { width: auto; }
  .contact-actions { grid-template-columns: 1fr 1fr; }
  .contact-actions .btn { width: auto; }
  .footer-grid { grid-template-columns: 1.4fr 1fr; }
}

@media (min-width: 900px) {
  .section { padding: 120px 0; }
  .menu-toggle { display: none; }
  .mobile-nav { display: none !important; }
  .top-nav { display: flex; }
  .header-cta { display: inline-flex; }
  .hero { padding-top: 72px; }
  .hero-grid { grid-template-columns: 1.05fr 1fr; gap: 64px; }
  .hero-actions { grid-template-columns: 1fr 1fr; }
  .services { grid-template-columns: repeat(4, 1fr); }
  .formats { grid-template-columns: repeat(3, 1fr); }
  .kpis { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: repeat(4, 1fr); gap: 32px; }
  .steps li { grid-template-columns: 1fr; }
  .steps p { grid-column: auto; }
  .contact-grid { grid-template-columns: 1.1fr 1fr; gap: 72px; }
  .client-videos { gap: 22px; }
  .gallery { grid-template-columns: repeat(3, 1fr); }
}

@media (min-width: 1100px) {
  .gallery { grid-template-columns: repeat(6, 1fr); }
  .gallery img { aspect-ratio: 3 / 4; }
}

@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
  html { scroll-behavior: auto; }
}

/* ================= v4: campanha, parceiras e distribuição ================= */

/* Campanha */
.campaign { display: grid; gap: 28px; }
.campaign-photo { margin: 0; border-radius: 20px; overflow: hidden; box-shadow: var(--shadow); }
.campaign-photo img { width: 100%; height: auto; }

.partners { display: grid; gap: 14px; }
.partner {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 18px;
  align-items: center;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 18px 20px;
}
.partner-logo { width: 72px; height: 72px; border-radius: 50%; overflow: hidden; }
.partner-logo img { width: 100%; height: 100%; object-fit: cover; }
.partner h3 { font-size: 1.1rem; margin-bottom: 2px; }
.partner p { color: var(--muted); font-size: 0.9rem; }
.handle { display: inline-block; margin-top: 6px; font-size: 0.82rem; font-weight: 700; color: var(--ink); }

/* Vídeos: meta abaixo do vídeo */
.client-meta { display: flex; align-items: center; gap: 12px; }
.client-meta .client-logo { width: 44px; height: 44px; flex: none; }
.client-meta h3 { font-size: 1rem; }

/* Serviços: 4 blocos mais leves */
.service p { font-size: 0.9rem; }

/* Passos em linha */
.steps {
  list-style: none;
  padding: 0;
  margin: 48px 0 0;
  display: flex;
  flex-wrap: wrap;
  gap: 12px 26px;
  counter-reset: none;
}
.steps li {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--display);
  font-weight: 700;
  font-size: 1rem;
  color: var(--ink);
}
.steps span {
  width: 36px; height: 36px;
  border-radius: 50%;
  background: var(--brand);
  display: grid; place-items: center;
  font-size: 0.9rem;
  font-weight: 800;
}

/* Mídia kit: menos dados, mais respiro */
.media-kit { display: grid; gap: 14px; }
.media-kit .kpi { padding: 28px 26px; }
.audience {
  display: flex;
  align-items: center;
  gap: 24px;
  padding: 28px 26px;
}
.audience h3 { font-family: var(--display); font-size: 1.15rem; text-transform: none; letter-spacing: -0.01em; color: var(--ink); margin-bottom: 6px; }
.audience p { color: var(--muted); font-size: 0.92rem; }
.donut span {
  position: relative;
  z-index: 1;
  font-family: var(--display);
  font-weight: 800;
  font-size: 1.1rem;
  color: var(--ink);
  background: var(--white);
  width: 80px; height: 80px;
  border-radius: 50%;
  display: grid; place-items: center;
}
.donut::after { display: none; }
.donut { width: 96px; height: 96px; flex: none; }

/* Galeria: 4 fotos grandes */
.gallery { gap: 14px; }
.gallery img { aspect-ratio: 4 / 5; }

/* Contato */
.contact-actions .btn--ghost { color: var(--ink); border-color: var(--ink); }

/* Desktop */
@media (min-width: 640px) {
  .media-kit { grid-template-columns: 1fr 1fr; }
  .audience { grid-column: 1 / -1; }
  .gallery { grid-template-columns: repeat(4, 1fr); }
}
@media (min-width: 900px) {
  .campaign { grid-template-columns: 1.25fr 1fr; align-items: center; gap: 48px; }
  .partners { gap: 16px; }
  .client-videos { grid-template-columns: repeat(4, 1fr); }
  .gallery { grid-template-columns: repeat(4, 1fr); }
  .steps { gap: 16px 40px; }
}

/* Enquadramento: não cortar a cabeça nas fotos */
.gallery img { object-position: 50% 8%; }
.contact-photo img { object-position: 50% 10%; }

/* ================= v5: animação ================= */

/* Animar o valor do donut */
@property --f {
  syntax: "<number>";
  inherits: false;
  initial-value: 0;
}
.donut { transition: --f 1.6s cubic-bezier(.2,.7,.2,1); }

/* Entrada ao rolar (só quando o JS está ativo) */
html.js .reveal {
  opacity: 0;
  transform: translateY(26px);
  transition:
    opacity .8s cubic-bezier(.2,.7,.2,1) var(--d, 0ms),
    transform .8s cubic-bezier(.2,.7,.2,1) var(--d, 0ms);
}
html.js .reveal.is-in {
  opacity: 1;
  transform: none;
}

/* Intro do hero ao carregar */
@keyframes rise {
  from { opacity: 0; transform: translateY(18px); }
  to { opacity: 1; transform: none; }
}
@keyframes fade {
  from { opacity: 0; }
  to { opacity: 1; }
}
@keyframes zoom {
  from { opacity: 0; transform: scale(1.04); }
  to { opacity: 1; transform: none; }
}
html.js .hero-copy > * { animation: rise .9s cubic-bezier(.2,.7,.2,1) both; }
html.js .hero-copy > :nth-child(1) { animation-delay: .05s; }
html.js .hero-copy > :nth-child(2) { animation-delay: .15s; }
html.js .hero-copy > :nth-child(3) { animation-delay: .25s; }
html.js .hero-copy > :nth-child(4) { animation-delay: .35s; }
html.js .hero-media { animation: zoom 1.2s cubic-bezier(.2,.7,.2,1) .1s both; }

/* Hover: cartões e fotos respondem ao cursor */
.service, .partner, .format, .kpi, .card {
  transition: transform .35s ease, box-shadow .35s ease, border-color .35s ease;
}
.service:hover, .partner:hover, .format:hover, .kpi:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow);
}
.gallery figure img, .campaign-photo img, .hero-media img, .contact-photo img {
  transition: transform .8s cubic-bezier(.2,.7,.2,1);
}
.gallery figure:hover img,
.campaign-photo:hover img,
.hero-media:hover img,
.contact-photo:hover img {
  transform: scale(1.035);
}
.gallery figure, .campaign-photo, .hero-media, .contact-photo { overflow: hidden; }
.steps span { transition: transform .3s ease, background .3s ease; }
.steps li:hover span { transform: scale(1.08); background: var(--ink); color: var(--paper); }

/* Movimento reduzido: sem animações */
@media (prefers-reduced-motion: reduce) {
  html.js .reveal,
  html.js .reveal.is-in { opacity: 1; transform: none; transition: none; }
  html.js .hero-copy > *, html.js .hero-media { animation: none; }
  .donut { transition: none; }
  .gallery figure:hover img, .campaign-photo:hover img, .hero-media:hover img, .contact-photo:hover img { transform: none; }
}
html.js .reveal.is-in.service:hover,
html.js .reveal.is-in.partner:hover,
html.js .reveal.is-in.kpi:hover,
html.js .reveal.is-in.format:hover { transform: translateY(-4px); box-shadow: var(--shadow); }